![]() ![]() He added: “It will be interesting to see if Number 10 chooses to do more of that in the run-up to the election, where they say: Right, we’re going to break stories online first because we get it out on our terms and our way and I’m sure if I were there I would be doing this at times… And you can argue, probably knowing the prime minister already has a platform, that you do have a platform where you can still reach the same amount of, if not more, people.” You have that option in your back pocket. “So you can put your message out on Facebook, Twitter, Instagram or Tiktok. “Whereas now you can get the message out on your own platform, right? “Before it would be: I’ve got to get my message out on Radio 4 I’ve got to get my message out in the FT,” he said. “I suspect the next election will be the Tiktok election,” said Kenningham, looking ahead to 2024. ![]() Kenningham noted that flaks have been helped as well by the rise of social media platforms, which give politicians their own platform to communicate with millions of voters. But now, he said, there has not been “a big political scandal erupt at a conference for a long time”.Īsked if this made life easier for people in his profession, Kenningham said: “I think potentially, yeah.” 2024: The ‘Tiktok election’ He said, for instance, that the Tory party conference would in the past have been a jittery time for his team “where you were worried about some big scandal erupting because it was the perfect storm: you had all the journalists in a small space, politicians that couldn’t get away from the journalists, probably multiple sources for the journalists in one place”. “Whereas now you have smaller teams who have to file multiple stories on multiple platforms throughout the day and that puts a lot more pressure on them.” “When I started lobby teams were bigger and they had more people covering stuff, so they could take longer to do stuff, they could dig into stuff, they could hold people to account,” he said. Shrinking lobby teams and fewer political scandalsĪsked how political journalism in general had changed over the past two decades, Kenningham observed that news operations have smaller teams and are able to dig out fewer scandals. He listed the best political interviewers currently as Andrew Neil, Alastair Stewart, BBC Radio 4 PM’s Evan Davis, and Christopher Hope, who is soon to leave The Telegraph for GB News (where Stewart also now works). Kenningham also said he believed that consumers are fed up with “soundbites” and now want interviews to explore: “Who is this person? What do they stand for? What goes to the heart of them?” He said personal revelations about politicians – like Theresa May’s disclosure in 2017 that the naughtiest thing she’d ever done was run through a field of wheat – are important because “they go to the heart of someone’s character”. ![]()
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